H&SP was founded by Thomas Hagström and Marcus San Pedro. Our foundation is built on a lifelong friendship and a partnership of complementary strengths, merging deep industrial expertise with global digital know-how. As hands-on owners, we bring both heart and sharp operational focus to drive growth.

Years of mutual trust enable us to move fast and act with unified strength. By balancing respectful stewardship with long-term evolution, we transform traditional business models into modern, highly profitable enterprises. We honor authentic craftsmanship while challenging the status quo, ensuring that Småland’s signature entrepreneurship continues to thrive on the global stage.

Modern Småland entrepreneurship

Thomas Hagström

Thomas Hagström is a commercial leader with a proven track record as CEO in both retail and the industrial sector. Having steered prominent brands such as Elitfönster and Orrefors Kosta Boda, he seamlessly bridges high-level strategy with hands-on operational drive. Thomas excels at scaling businesses through structured corporate governance and modern commercial strategy. Through seasoned leadership and a relentless focus on profitability, he unlocks value and ensures companies thrive at every level.

Marcus San Pedro

Marcus San Pedro is a strategic leader specializing in international business development and digital transformation. During his thirteen years at Google, he managed relationships with some of Sweden’s leading global enterprises, gaining a profound understanding of shifting business models. This cross-industry experience gives Marcus a diverse, multi-dimensional perspective on growth. He is passionate about translating digital potential into competitive business advantages and guiding organizations through modern change management.

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